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Writer's pictureBojan Najdov

How to Hire Salesforce Developers: Finding Great Talent Without the Guess Work

Updated: Dec 23, 2024

Salesforce, a leading cloud-based platform, has become an integral part of many businesses' operations, providing robust solutions for customer relationship management (CRM) and beyond.


The logo of the Salesforce company

Thats why to fully harness the capabilities of Salesforce, hiring the best Salesforce developers who can tailor the platform to your specific business needs is essential. This article goes into the intricacies of hiring Salesforce developers, offering insights and guidance to help you find the right talent without the guesswork.


How to Hire Salesforce Developers for Your Business Needs


What are the key skills to look for in Salesforce developers?

When you set out to hire Salesforce developers, identifying the key skills they should possess is fundamental. A proficient Salesforce developer should have a strong command of Apex, the programming language used within the Salesforce platform.


They should also be adept at working with Visualforce, which allows for the creation of custom user interfaces. Additionally, familiarity with Salesforce CRM is crucial, as it ensures the developer can seamlessly integrate Salesforce products into your existing systems. Experience with cloud-based solutions and a solid understanding of business processes will further enhance their capability to deliver tailored solutions that align with your company's objectives.


The below list are key terms and experiences all Salesforce developers should have experience and understanding in:


  • Apex programming: Apex is Salesforce’s proprietary language, and a skilled developer will be fluent in writing triggers, classes, and custom logic.


  • Lightning Web Components (LWC): Lightning has become the standard for custom UI components. Developers should have experience in building scalable, reusable components.


  • Integration Experience: Salesforce often needs to communicate with other platforms. Developers should be proficient in integrating Salesforce with third-party systems using APIs or middleware.


  • Salesforce Data Models: Deep knowledge of Salesforce’s data structure is crucial for managing complex data relationships.


  • Salesforce DevOps: Familiarity with DevOps tools and methodologies for Salesforce deployments (CI/CD) ensures smooth project execution.



Salesforce development overview

How can you assess the expertise of a Salesforce consultant?

Assessing the expertise of a Salesforce consultant requires a comprehensive evaluation of their past projects and problem-solving abilities.


Start by reviewing their portfolio to understand the complexity and diversity of the projects they have handled. It's also beneficial to inquire about their experience with Salesforce development, particularly in areas that match your business needs.



Conducting technical interviews or tests can provide deeper insights into their proficiency with the Salesforce platform, including their ability to write efficient Apex code and develop custom applications. Checking references and feedback from previous clients can also offer valuable perspectives on their reliability and expertise.


Qualifications are the easiest back-of-the-envelope solution for understanding expertise


  • Salesforce Platform Developer I

    • This is primarily a Junior level certificate and the most basic of Salesforce certifications - it shows you the developer has a basic and fundamental understanding of development and Apex coding


  • Salesforce Platform Developer II

    • This is the more senior and far more difficult qualification or certification to attain - it shows the developer has an advanced understanding od development and apex coding applications


  • Salesforce JavaScript Developer I

    • For developers working heavily with Lightning Web Components and front-end customization.


  • Salesforce App Builder

    • Demonstrates knowledge of designing and building custom applications on the Salesforce platform.


Questions to Ask When Hiring a Salesforce Developer


What experience do they have with Salesforce development?

When hiring a Salesforce developer, it's crucial to delve into their experience with Salesforce development. Ask about specific projects they have worked on, the challenges they faced, and the solutions they implemented. Understanding their hands-on experience with Salesforce products, especially in areas relevant to your business, can provide insights into their capability to meet your requirements.


Find out about their familiarity with recent updates and best practices in Salesforce development, as staying current with platform changes is vital for delivering innovative solutions.


  • Scenario-based questions: How they would handle specific issues, such as customizing a sales process, building reporting dashboards, or integrating Salesforce within systems.


  • Problem-solving questions: How do they debug complex triggers or automations? 


  • Communication skills: Can they explain technical concepts to non-technical stakeholders?


Choosing the Right Salesforce Development Team


If you're uncertain on how to chose the right partner, we have a 4 week free trial - simply get in touch with us and we will review your Salesforce development requirements



How to streamline the hiring process for Salesforce specialists?

Streamlining the hiring process for Salesforce specialists involves a combination of clear requirements, efficient evaluation methods, and strategic outreach. Start by defining the specific skills and experience you need in a Salesforce developer, based on your business goals and existing technology stack. Utilize targeted job boards and professional networks to reach potential candidates. Implement a structured interview process that includes both technical assessments and cultural fit evaluations. By focusing on these elements, you can reduce the time and effort involved in finding the right Salesforce development team while ensuring you hire the best talent available.


What makes a great Salesforce development team?

A great Salesforce development team is characterized by a blend of technical expertise, collaboration, and a deep understanding of business needs. The team should possess a diverse set of skills, including proficiency in Apex, Visualforce, and Salesforce CRM. Effective communication and teamwork are crucial, as the team will need to work closely with other departments to deliver solutions that support overall business objectives. Additionally, a great team stays abreast of the latest Salesforce updates and trends, ensuring they can provide innovative solutions and maintain a competitive edge.


How to ensure the development team aligns with business processes?

Ensuring that the development team aligns with your business processes involves clear communication and ongoing collaboration. Start by providing the team with a comprehensive understanding of your business objectives and processes. Encourage regular meetings and feedback sessions to discuss project progress and any adjustments needed. Involving key stakeholders from various departments can also help the development team understand the broader business context and deliver solutions that seamlessly integrate with existing workflows. This alignment is crucial for maximizing the impact of Salesforce solutions on your organization.


Should You Hire Freelance Salesforce Developers or a Consultant?

A team developing a CRM solution

What are the benefits of hiring freelance Salesforce developers?

Hiring freelance Salesforce developers offers several benefits, including flexibility, cost-effectiveness, and access to a diverse talent pool. Freelancers can be hired for specific projects or tasks, allowing you to scale your development efforts according to your business needs. This flexibility can be particularly advantageous for short-term projects or when you require specialized skills that are not available in-house. Additionally, freelancers often bring a wealth of experience from working with various clients and industries, providing fresh perspectives and innovative solutions.


How does a consultant differ from a freelance Salesforce developer?

A consultant typically provides strategic guidance and oversight, while a freelance Salesforce developer focuses on executing specific tasks or projects. While both roles can add value to your Salesforce initiatives, a consultant is often involved in the planning and decision-making processes, helping to define project scope and objectives. They may also assist in selecting the right tools and technologies to support your goals. In contrast, a freelance developer is usually engaged to implement the consultant's recommendations, bringing technical expertise to the project.


When is it best to choose a freelance option over a full-time hire?

Choosing a freelance option over a full-time hire is often best when you have short-term projects, need specialized skills, or wish to minimize overhead costs. Freelancers can be engaged on a project-by-project basis, providing the flexibility to adjust your team size as needed. This approach can be particularly beneficial for startups or businesses with fluctuating workloads. However, for long-term projects or when you require ongoing support and maintenance, a full-time hire may be more appropriate to ensure continuity and consistency in your Salesforce development efforts.


How to Find Salesforce Developers Using Online Portals and Networks


What are the top job boards for finding Salesforce developers?

To find Salesforce developers, leveraging top job boards can significantly streamline your search. Platforms like LinkedIn, Indeed, and Glassdoor are excellent starting points, offering access to a vast pool of candidates with varying levels of experience and expertise. Additionally, specialized job boards focused on tech talent, such as Dice and Stack Overflow, can help you find candidates with specific Salesforce skills. By utilizing these resources, you can effectively reach a targeted audience and increase your chances of finding the right Salesforce developer for your needs.


How can networking help in hiring the best Salesforce developer?

Networking plays a crucial role in hiring the best Salesforce developer, as it allows you to connect with professionals and industry experts who can provide recommendations and referrals. Attend industry conferences, webinars, and local meetups to engage with the Salesforce community and gain insights into potential candidates. Additionally, joining online forums and groups dedicated to Salesforce development can help you build relationships with professionals who may be interested in freelance or full-time opportunities. By leveraging your network, you can tap into a hidden talent pool and find candidates who may not be actively seeking new roles but are open to the right opportunity.


What to consider when searching for Salesforce specialists on portals?

When searching for Salesforce specialists on portals, several factors should be considered to ensure you find the best fit for your business needs. Evaluate the candidate's experience and skill set, focusing on their proficiency with Salesforce development tools like Apex and Visualforce. Review their portfolio and client feedback to assess their track record and reliability. Additionally, consider their availability and flexibility, particularly if you are looking for freelance or part-time support. By carefully considering these factors, you can identify Salesforce specialists who align with your project requirements and contribute to your business's success.


How to Hire Salesforce Developers Efficiently?


What is the typical hiring process for a Salesforce developer?

The hiring process for Salesforce developers typically begins with identifying your specific business needs and the role the developer will play in meeting those needs.


Next, job descriptions are crafted to outline the necessary skills, such as proficiency in Apex and Visualforce, familiarity with Salesforce CRM, and experience with cloud-based systems.


Once the job is advertised on job boards and other platforms, the selection process involves reviewing resumes, conducting technical interviews, and evaluating the candidate’s portfolio.


The aim is to hire the best Salesforce developer who not only possesses the technical skills but also aligns with your company's culture and long-term goals.


How can you streamline the hiring process?

Streamlining the hiring process for Salesforce developers involves leveraging technology and best practices to optimize each stage. Utilizing recruitment software can help manage applications efficiently, while platforms like LinkedIn and specialized job boards enable you to search for Salesforce developers more effectively.


Conducting initial interviews over video calls can save time and resources, and using a standardized set of questions to ask can ensure a consistent evaluation of each candidate’s skills and experience.


Additionally, collaborating with a consultant or a recruitment agency specializing in Salesforce development can provide access to a broader talent pool and expedite the selection process.


What are the common mistakes in hiring Salesforce developers?

One of the most common mistakes in hiring Salesforce developers is focusing solely on technical skills without considering the candidate’s ability to integrate Salesforce into existing business processes.


Another pitfall is neglecting to verify the developer’s experience with specific Salesforce products that are relevant to your business. Employers often overlook the importance of certifications, which can provide assurance of the developer’s expertise and commitment to staying updated with the platform’s latest features.


To avoid these pitfalls, it's crucial to have a clear understanding of your business needs and

to conduct a comprehensive assessment of each candidate's qualifications and experience.

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